Recruitment is a high pressure job, with recruiters facing frequent rejection and sometimes coming in for heavy criticism when they can’t deliver what the clients want. As the skills shortage increases, pressure on recruiters is increasing even further.
As such, it’s not a job for the faint-hearted. A career in recruitment presents a challenge- an exciting and often lucrative one with bucket loads of potential for the ambitious- but it takes an ability to weather rejection and criticism to become a top biller in recruitment.
No wonder recruiter turnover is very high, with estimates ranging between 25% and 40%.
Turnover is a major issue today, as Gen Y employees (or Millennials), flood into the job market in ever- growing numbers. This generation, born between roughly 1980 and 2004, can sometimes struggle with the particular pressures of the recruitment industry. Why? Well, when you examine the typical motivations and characteristics of Gen Y’s, you soon see a few areas where the problem might be stemming from.
Why Gen Y’s Leave Recruitment
-Gen Y’s are famous for being quite flighty in their jobs, so it’s not all down to the pressures of recruitment itself. With a strong desire for travel and self-fulfilment, it’s not surprising that Gen Y’s move jobs very regularly until they find something that makes them feel good.
-Gen Y’s desire a good work-life balance, with lots of room for flexible working hours, weekends and holidays. Recruitment jobs in a big city with long hours can often come into conflict with their ideal of flexibility and freedom.
-Gen Y’s like money (don’t we all?) but it doesn’t drive their job-decisions to a great extent. A Gen Y would prefer to work in a place they feel valued and as if they’re contributing something important, than to work in a job they don’t like for money. As such, it’s harder to motivate Gen Y’s to say in a job with financial incentives than former generations.
-Working to strict targets often doesn’t appeal to this generation. They tend to prefer to be valued and have involvement in a process towards a common goal.
-Gen Y’s are highly sociable and find teamwork enjoyable. They love working in jobs where they have a strong team and can make friends at work. Recruitment, a sales role at heart, can be quite competitive, and this sense of competition can be harmful to forming the strong social bonds that Gen Y’s need to enjoy the workplace.
-Perhaps most importantly in the theme of this article, Gen Y’s are not very accustomed to criticism. Having grown up in what many commentators have called a ‘praise culture’, today’s younger employees are not very well accustomed to hearing blame, rejection, or criticism. This somewhat ‘sheltered’ worldview can suffer stress when faced with angry clients or frustrated candidates. Gen Y candidates will often head for the door to find an industry where they feel more valued.
How to decrease Gen Y turnover in recruitment
-Encourage a good social element in your team, from mentorships to social events and sport teams.
-Involve Gen Y employees in social corporate responsibility ventures, such as charity work.
-Where possible, allow flexible work arrangements and allow transfers or sabbaticals to travel.
-Keep an engaging social media presence to encourage loyalty and engagement.
-Work to targets, but don’t let the targets be the only focus.
-Instil a praise culture at work, to counteract the criticism or rejection in their job roles.
Above all, the key to retaining your Gen Y billers, (thereby making the most of their enthusiasm, famous tech-savviness and innovative ideas), is to understand them. While the traits described are generalisations rather than applying to each Gen Y individual, you’ll probably find that morale increases throughout your whole organisation when you take healthy steps to decrease turnover.
Until next time
Cheryl