Are You Using Or Abusing LinkedIn – Part 2
This is the companion article to our other post on what linked abusers do. If you haven’t read that just mouse over the highlighted phrase.
So we know what not to do on LinkedIn. So what ‘should’ we be doing, if we want to use this amazing platform to its full affect? Social selling and social media for recruiters are important parts of our ‘tool’ kit when it comes to engaging with potential candidates and clients. It works too, provided we think about what we are doing.
As a well know recruitment to recruitment company we have the pleasure of talking to and placing some amazing recruiters into fantastic organisations. So we get to experience first-hand what some of these guys are doing. Want to know more? Here you go….
LinkedIn success users do this……..
They think. I am not being sarcastic J that is what they do. They think through what they want to achieve and then have a strategy that they work on; every day.
They set themselves up for success at home base; does that make sense? Home base? Their profile. Did you know that LinkedIn is its own search engine and that potential clients and candidates find you that way? Imagine if they land on a profile that speaks into exactly what they are looking for. Is professional and explains exactly how that recruiter can either help them fill placements or for a candidate match them with a great company.
Your profile is like your own ‘mini website’ that you don’t have to pay for. You can even add videos, PowerPoints and PDF’s that people can view.
They have a system and process in place. A fundamental law of business success is to have activities within a system so that they can be repeated and actioned consistently. That is what recruiters who are ‘power users’ of LinkedIn do.
They add value to their connections. How? Well they post good content that is useful and engaging. They interact and endorse and recommend their connections. Back to those laws of influence again. It’s called reciprocity. We hopefully experience it in our personal life; you know the significant other buys you flowers and then we are nice to them all week!
In linkedIn it generally plays out that you will receive endorsements back; very powerful in profiling you as an expert. Think about it. If one of your potential clients sees that you have 99+ endorsements for exec search do you think they might want to have a conversation with you? The answer is yes by the way.
They use all of LinkedIn’s tools to their advantage. LinkedIn is full of features and tools that can help you; the challenge is knowing where to find them and how to use them. For instance you can find out who has viewed your profile. Savvy recruiters know exactly how to turn that view into a connection.
I could go on and I have run out of time today. So what are you going to do now? How about making the decision to become the LinkedIn power user in your recruitment company. You can start today.
Till next time,
Cheryl and the GSR2R team
P.S. If you missed part one. Just click the link here.